23rd Feb 2010

Maximising Customer Relationships

Venue: St Michael's Hotel, Falmouth

Are you looking for more business? Do you want to improve the effectiveness of your sales and marketing? In today’s crowded market place, and ever increasing customer choice, it’s becoming more and more difficult to get your business ahead of the competition and to stay there. In this interactive, stimulating and practical session you’ll take time out to get to grips with the principles of modern, effective marketing, and vitally, apply them to your business. This is not about ‘advertising’ or ‘hype’. It’s about taking a serious look at your approach to finding, attracting and keeping customers, and identifying ways to do it better. You’ll discover how market leaders create competitive advantage, differentiate themselves from others, and stand out from their competitors. In this participative session you’ll find out how you measure up in these critical areas, and more importantly, take away practical ideas and proven tools to seriously improve the way you market your business, improve the levels of service you provide, and develop more profitable ongoing relationships with your existing customers. The session will cover: • How to create a total customer focus throughout your business • Reaching the right customers in a proactive way • Ideas to spot and remove the barriers to customer care in your business • Tips and techniques for creating ‘delighted’ customers • How to provide ‘remarkable’ and ‘outstanding’ experiences for your customers • Proven strategies for create ‘devoted’ customers who come back for more and sell your business to others • Identifying and maximising opportunities for creating more business • Developing an action plan to ‘make things happen’ This is an event for business owners and people in a marketing role who want to 'top up' energy levels or learn from the experience of others. The session starts at 11am, will finish at around 3.00pm and includes a light lunch. Fees: £50 for members, £75 non-members About Andy Hanselman: Andy Hanselman is a recognised expert in improving business competitiveness. His refreshing and insightful ‘take’ on how successful businesses win in this ever increasingly competitive world means he’s in demand as a speaker at business events, conferences, seminars and ‘in company’ sessions around the world. As well as writing his own books and blog, Andy regularly contributes thought provoking articles for local, national and international media and websites. www.andyhanselman.com