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InFocus: Digital Basecamp
Date and Time
Tuesday Jul 5, 2022 Thursday Jul 14, 2022
Session One: Tuesday 5 July 9:30-12:30pm
Session Two: Thursday 7 July – 9:30-12:30pm
Session Three: Tuesday 12 July – 9:30-12:30pm
Session Four: Thursday 14 July – 9:30-12:30pm
Location
Online
Fees/Admission
Free - Book your place now
Contact Information
Tel: 08456003660
Send EmailDescription
Transform your online effectiveness in two weeks!
HOW TO BOOK
Book your place now
Digital Basecamp is a fully funded Digital Marketing series for businesses in Cornwall and the Isles of Scilly which means there is no cost to you.WHO IS DIGITAL BASECAMP FOR?
Maybe you feel a bit left behind in the digital age after switching to selling online over the last two years?Maybe you sell via Etsy or Amazon and want to generate more direct sales, enquiries or bookings from your own website?
Perhaps you’re already managing your website but need to get found online?
Digital Basecamp is for business owners who need a fresh pair of eyes, and a new plan of action to help you understand the digital landscape, reach your perfect customer online, converting sales and building customer relationships.
Hear from Digital Basecamp lead, Sarah O’Dwyer, on what to expect:
Do you have a website that’s not converting sales?WHAT YOU’LL LEARN
Session One (Tuesday 5 July 9:30-12:30pm)We’ll focus on your website’s effectiveness in the digital landscape and what this means when it comes to getting found by the right customers.
Led by InFocus Business Development Manager Sarah O’Dwyer, we’ll cover how search engines work and the importance of designing for various digital devices.
Having introduced some useful SEO tools, we’ll also delve into the data that drives the search engine results page and look at how you can get clever with keywords.
Check out our recent blog on ‘Easy Wins: Create an engaging website’
Session Two (Thursday 7 July – 9:30-12:30pm)
We shift our focus to your customer; how to find them and how they can find you.
Explore online buying behaviour and how a complementary marketing mix of paid, owned and earned activity is where the magic really happens. We’ll also consider the importance of content marketing to help generate good quality content but also to generate organic (non-paid for) search traffic.
Session Three (Tuesday 12 July – 9:30-12:30pm)
You can lead visitors to a website but what will they do when they get there?
Sara Pugh, expert in UX (user experience) and owner of one of Cornwall’s most successful marketing and design agencies, EightWire, focuses on design for a meaningful online customer experience.
How to keep your customers engaged, returning and converting through the value of long-term conversations and investing in relationships. If you’re thinking of talking to a web developer for assistance, this session will help inform the brief.
Session Four (Thursday 14 July – 9:30-12:30pm)
Data will play an important part in keeping your customers engaged.
Basecamp’s concluding session with Business Development Managers Graham Buckley and Sarah O’Dwyer we take the lid off Google Analytics to see how its information can help us to measure a website’s performance and make informed decisions to plan future campaigns.
Digital Basecamp will develop your insight into what will and won’t work and how your website can be central to your digital marketing mix. You will leave with an action plan, an understanding of the skills needed to deliver it and a steer on how to get extra help you might need.
THE SMALL PRINT
Terms and conditions here.
The Breakthrough and InFocus programme is funded by the Cornwall & Isles of Scilly (CIOS) European Regional Development Fund (ERDF), part of the European Structural Investment Fund (ESIF) portfolio 2014 to 2020.
By participating in this event you will receive support to the de-minimis value of £1000/€1,180 based on an exchange rate of £1 /€1.18 (exchange rate dated 01 May 2022)
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