How Your Business Can Maximise the Cornish Summer

As the summer sun begins to shine on Cornwall, the wonderful county transforms into a bustling hub of activity. Tourists flock to our stunning beaches, picturesque towns, and vibrant festivals, providing invaluable local business support in Cornwall and a golden opportunity to thrive.

In this blog, we'll explore a few simple yet effective strategies to help your business capitalise on increased tourism, outdoor events, and the season trends that define the Cornish summers we know and love. From season products to innovative marketing ideas to leveraging Cornwall Chamber events—here's how your business can make the most of the summer!
 

Harness the Power of Tourism

Cornwall's culture and businesses thrive on the massive influx of tourists throughout the year, especially in the summer. So it's vital to capitalise on attracting as many of these visitors as possible, so consider special promotions or bundles that cater to tourists and your local customers.

Also, highlight local attractions and try to partner with other brands (non-competitors) for joint offers. From a marketing perspective, it's also crucial to optimise your online presence to engage visitors searching for activities in Cornwall, not just locals. If you can configure your online presence for locals and tourists, it's a win-win!
 

Embrace Outdoor Events

Although UK weather is woefully unreliable, Cornwall is a special place when the sun comes out, and the summer months are perfect for outdoor events. Cornwall hosts a variety of events, such as festivals, markets, and fairs. For local businesses, it's essential to participate in these types of events, engaging a broader audience and boosting your brand's reputation. 

Set up stalls, sponsor activities, and even host your own events if you have the resources. These types of venues and environments provide excellent exposure and an opportunity to engage both local and visiting customers directly. The personal touch still means so much to consumers, especially following an isolated pandemic—so get yourself out there, show your face, and promote your business!
 

Seasonal Marketing Campaigns

A Cornish summer is truly something to behold. Its beauty even catches locals off guard during the summer months. It's unrivalled, in our humble opinion, so creating marketing campaigns that tap into that essence of Cornish summer is an endeavour worth its weight in gold.

Utilise social media to showcase beautiful imagery of Cornwall, share customer stories, and promote seasonal products or services. Consider running competitions or giveaways via social media that encourage user-generated content, helping to spread the word about your business.
 

Collaborate with Local Influencers

We live in a digital world where social media and its many influencers can seriously move the needle. Influencer marketing can be hugely beneficial through simple promotion, sponsored content, or reviews. And it's particularly effective during the summer when people are actively looking for exciting things to do and recommendations for events.

Where do you think they'll go for answers? Most likely their favourite social media platforms and influencer content. Partnering with local influencers allows you to tap into their network of followers while driving traffic to your site and boosting leads and sales.
 

Cornwall Chamber Events

As a member of the Chamber of Commerce, you can access a wealth of resources and events tailored for local business support in Cornwall. Participate in networking events, workshops, and seminars designed to help you maximise the summer season. These events are great for making valuable connections, learning new strategies, and staying informed about local business trends.
 

Optimise for Mobile and Local Search

Now for some technical advice to ensure your online presence engages tourists and you're not missing out on business opportunities. It's essential to ensure your website is mobile-friendly and optimised for local search. What do you use if you need to search for a business, product, or anything else? Your smartphone!

In the same way, many tourists rely on their smartphones to find information about local businesses, so having a strong online presence can significantly increase your visibility. Make sure your business is listed on local directories and maps, utilises local SEO techniques, and encourages satisfied customers to leave positive reviews. This will help you engage more tourists and locals who want to support business in Cornwall.
 

Seasonal Product Offerings

Whether you're a brand that likes to produce a range of offerings throughout the seasons or you simply want to offer something special, the summer season offers a wealth of possibilities. Adjust your product or service offerings to reflect the summer aesthetic. Whether it's beachwear, summer menus, or special outdoor activities, aligning your promotions with the season can attract more customers. 

Promote these seasonal items prominently on your website and through your marketing channels, as your followers may appreciate a new and exciting feel and unique offerings. This applies to locals and tourists alike.
 

Become a Chamber member today!

Cornwall's summer season is a prime time for businesses to flourish by tapping into the influx of tourists and the vibrant local culture. By implementing these strategies, you can enhance your business's visibility, engage with a broader audience, and drive increased revenue during the peak months. 

We hope this guide helps you make the most of the Cornish summer for your business. For more resources and opportunities, become a Chamber Member today!