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Cornwall Innovation Club: Market Research and Innovation
Date and Time
Thursday Mar 14, 2019
8:00 AM - 10:00 AM GMTThu 14 March 2019
08:00 – 10:00 GMT
Location
Tregenna Castle
Trelyon Avenue
Carbis Bay
TR26 2DE
Fees/Admission
Free
Website
https://www.eventbrite.co.uk/e/cornwall-innovation-club-tickets-53863055850?aff=ebdssbdestsearch
Contact Information
atimarketing@plymouth.ac.uk
Send EmailDescription
Cornwall Innovation Club: Market Research and Innovation
Market research is a powerful business tool, it can be used to both minimise risk and exploit new opportunities. When used correctly, market insights are fundamental for driving strategic decisions and unlocking sustainable business growth. It’s for this reason that ‘research and investigate’ is the first step in the ATI Innovation Process and it’s the first topic we’ll be covering at our 2019 Cornwall Innovation Club.
Join ATI and the Cornwall Chamber of Commerce for the Cornwall Innovation Club: Market Research and Innovation event. Featuring Robert Rush of PFA Research, we will discuss Market Research and the vital role it plays in supporting innovation, from establishing proof of market to audience testing.Speaker Info: Robert Rush, Managing Director at PFA Research
Robert is a highly experienced researcher and consultant with over 27 years’ experience working in market and social research. Robert is a member of the Market Research Society (MMRS) and his work has covered the UK, Europe and North America, including local, national and European government contracts, as well as contracts for the private sector and community/voluntary sectors.
Here’s what he will be covering:- What is market research and why do we do it?
- Evaluating the market opportunity
- Insight-led development
- Research for investment
- Research across the business plan
- Marketing research
- Customer feedback
- New product development
- Evaluation
- DIY research
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