• International Tourism Week - Penzance

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    Name: International Tourism Week - Penzance
    Date: March 13, 2018
    Time: 11:00 AM - 4:00 PM GMT
    Registration: Register Now
    Event Description:
    Do you run a Cornwall business in the leisure and tourism industry? Do you have the ambition to increase your sales from overseas tourists visiting Cornwall? Would you like the chance to access a grant to help improve your website for overseas customers? 

    Cornwall's tourism industry is hot right now and there is demand all over the world for our award winning destinations and services. Penzance is the most visited destination for international tourists to visit and we offer tailored advice to appeal to the growing numbers of tourists visiting the area from around the globe. We're here to make sure you're fully equipped to take advantage of these lucrative new sales opportunities, bringing tourist dollars into the county.

    What you will learn

    At this half-day workshop you will hear from leading marketing and communication experts to learn how to set-up social media advertising campaigns that will reach new potential customers abroad.

    Through practical hands-on exercises you will learn how to specify your target audience and we'll show you how to plan and execute advertising campaigns using social media channels like Facebook and Instagram.

    Knowing which social media channels to focus on for your target audience and your offering will save you time and money. Follow our advice and you'll significantly boost your ROI from your advertising campaigns and make your business more attractive to overseas clients immediately.

    What support is being offered after the workshop?

    There are different strands of support available for different business models, including comprehensive market research to help understand how to connect culturally with your target visitor. Your business may be eligible for a grant to help optimise your digital presence and start taking more bookings from around the globe.

    Who is this event for?

    This workshop is for businesses in the tourism industry that are seeking to tap into the international tourism trend and grow sales and bookings.

    PLEASE NOTE: Regrettably, we are unable to accept intermediaries or service providers.
    Spaces are limited, so book early to avoid disappointment!
    The Exchange demonstrates everything Cornwall stands for in terms of unforgettable buildings, set within bustling towns and bringing fantastic art to the county. Much more than just a gallery, The Exchange is a community hub, an art space and a delicious café all in one. If you’re not already recommending it to your guests, you will be after seeing how the building uses light.
    Date/Time Information:
    Tuesday 13 March 2018
    11:00 - 16:00 with lunch included
    Contact Information:
    Laura Barnes
    Fully funded by the European Regional Development Fund, spaces on these workshops are expected to go very quickly. As such, we request that only one representative from each business attend and please do let us know ASAP if you are unable to come.
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