What are some of the most cost-effective ways to promote my business?

We all know that promoting business is a necessary way to gain new customers and allow businesses to grow. Yet many businesses struggle with finding the time and resources to do this effectively. We have a look at some of the most efficient ways to promote your business on a reasonable budget.

Get blogging

Provided that the content of your blogs is something that readers will actually find useful, this is a great free way to promote your offering. Creating engaging content is key, but not to be overlooked is distributing this effectively. Membership to your Chamber of Commerce offers the opportunity to create blog posts which we distribute to our readership.

Create press releases

A great way to secure some low-cost advertising is to use the power of press releases. Thinking of a good angle that actually makes your news, well, newsworthy, is an art and something that will pay dividends if the press pick up on your story. Many SMEs are so busy doing the stuff they are good at doing that they neglect to let the world know about it. Our business partners Wild West Comms are just one local agency who can prepare this for you. For other options visit our Cornish business directory. Members can add their news releases to our website, which can then be added to our member messaging.

Get networking

Cornwall’s business community is comprised of a friendly bunch of people who enjoy meeting new contacts and regular meet ups with existing ones. Cornwall Chamber of Commerce holds around 70 events per year, and we offer members a space to list their events too. This is a great example of how the business community works collaboratively
Networking is often cited as one of the top reasons for joining a Chamber of Commerce and our membership surveys reflect that.

Arrange a masterclass/ host an event

If you’re an expert in your field, then the chances are there’s a bunch of people who can benefit from your knowledge. We hate sales pitches! We believe in high-value events that deliver practical, take away, which ultimately leads to more meaningful relationships. Our members can use our board room for free and we will help promote your masterclasses too.
We also promote you. Cornwall Chamber of Commerce is proud to have such a diverse selection of businesses in membership and we do our best to stay on top of your news, any awards you receive or exciting offers you want people to know about. Our social media channels attract high engagement, which classifies us as an influencer. Join today.